The author is concerned with several problems that the environmentalists meet with. First of all he disputes the view that natural environment is not in such a deep crisis to need a special care. He contends with certain theses obviously appearing in the argumentation of technocrats. It is to be asked whether the care of the environment need a special mandate. Non-governmental protective initiatives have to find the most possible common points with state officials because in the period of chaotic globalization just the state administration can be one of their nearest allies. How to care of the environment? The author disputes the opinion that the environmentalists are always objectors of modern technologies and explains certain complexities of the relation between protection of the environment and current technologies. The key problem is how to get unavoidable financial sources for protection. He polemizes with the widespread thesis according to which it is necessary to earn money first, then to protect nature. He depicts the absurdity of this argument the base of which is that we are able to earn for nature protection by its gradual liquidation.